Effective Feedback
I have a question.
Do any of the other VA’s out there (or agents that handle this piece on their own) think making feedback calls on showings is that effective? How often do you make these calls? Every 24, 48 and 72 hours? Or do you just make one live attempt and then send email requests as well? Do you use a tracking software program like Centralized Showings or track them in say, Top Producer?
I have a good deal of marketing background and have participated in various marketing research studies where we’ve tracked results, etc. But I’m kind of on the fence with the showing feedback calls. I’m starting to think they’re just a waste of my time…and my client’s money (I do charge for time making the calls, time spent on hold, and time logging the result - or “non-result”).
What’s your take??
March 7th, 2007 at 6:51 pm
Hi Teresa,
Feedback calls are so important. Think of them as reinforcing when it comes time for a price reduction on a home.
If real estate agents are showing the home and their buyers are saying the home price is too high the seller need to know this information. If they get it more the a couple of times they need to do a price reduction in order to sell the home.
As far as I go- I think it is important to have feedback in 24 hours.
If you were selling your home would you want to know what the buyers thought of it? What they liked, what they didn’t like……?
March 8th, 2007 at 7:14 am
Thanks Kandra for your comments. It’s true, sellers and agents do need to know how the showings are going and what the comments are so that they can make changes. However, I’m finding I rarely get a live agent on the phone when I call, and most never return the call. How do you (or anyone else out there reading this) handle the lack of response? Are most of your feedback requests sent via email?
March 13th, 2007 at 8:47 pm
Okay, I am not sure if this is the best answer, howver it is an honest one. I always call the office and get the number to a cell phone. Then I leave a message a day for 3 days. I tend to always make contact with them.
Here is how it works.
Day one- call the office
and Cell
Day 2- Cell and send the information to them in an e-mail. Most MLS systems will have agent contact e-mail.
Day 3 do it all over again.
They either respond to a call or the e-mail.
One thing you must always keep in mind is that you are working for you agent and trying to make him/her shine.
March 14th, 2007 at 5:58 am
Thanks Kandra for your “walk-thru”. This is just one of those tasks that takes time and has no guarantee of response/result. But the consistent attempts are key.