Teresa Berger

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CRM…what’s that??

CRM…some of you may be saying, what is that? 

Client (Customer) Relationship Management is basically how you manage and retain clients. 

There are numerous CRM software tools out there, some more costly than others.  Many are geared toward various industries and large corporations (banking, etc.).  While others like Top Producer and Agent Office are CRM tools geared toward the real estate industry. Send Out Cards and Constant Contact could also be considered great CRM tools.

These tools help you organize your contacts, save detailed information about them (birthdays, spouses name and birthday, children’s names, etc.). They can help you build and maintain relationships with clients.  Who doesn’t like receiving a birthday card in the mail?!

So what are your CRM tools??

One Response to “CRM…what’s that??”

  1. Kandra Hamric Says:

    Teresa,
    You made it!!
    I have used Sugar CRM in the past and have a guy that is customizing one right now. I love CRMs functions and the fact that it’s web based.
    Real Estate CRM programs like Top Producer are a must have for any agent. It is the only way to enure things don’t fall through the cracks.

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