Search Engine Optimization (SEO): A Checklist To Create A Search Engine Friendly Website
Meta Tags - Titles, Keywords and Descriptions:
Page Titles
- Create unique titles for each page on your site.
- Your title should be no more than 5 - 10 words in length.
- Use at least one of your main keywords within the text of each page title.
- Remember: Page titles are important not only to search engines but will also be the name of a bookmark should your visitor wish to return to your site.
Description Tags
- Meta description tags should be compelling and include keywords and phrases especially for that page. Think what words or phrases your visitors will likely use to search for your site.
- Optimum description tags are 15 to 20 words. Start the description with your most important key word and include other key words and phrases for that particular page.
- Note: The tags should be specific. Insert the most important words first in case the search engine stops crawling after the first few words and cuts off part of the description when listing.
Keywords
- Ensure that keywords correspond with the body of text on that specific page.
- Do not repeat a keyword more than 5 times, as this is considered to be spamming and the search engine will completely abandon your site.
- You can add up to 744 characters in your keyword tags but keep in mind that most search engines stop scanning at the first 10 words.
- Thoughtful planning will go a long way toward desirable search engine ranking. Ensure that the keywords or phrases you think your visitors will search are at the beginning of your list.





February 23rd, 2007 at 10:35 am
This is excellent information, Pam. Thanks for sharing it!
Evy