Can YOU Keep a Secret
In the February 26,2007 issue of Realtor® Magazine Online this article appeared:
Affluent Buyers Want Privacy
As the article progresses, it talks about new money, not inherited money and how it is influencing the purchase of real estate. The article also talks about what these affluent clients require from their real estate professionals;
ConfidentialityAffluent Clients Want to Be Discreet
…“Other necessary skills for real estate professionals working with luxury consumers, according to Coldwell Banker’s survey:
- Customized service, 69 percent
- Ability to work well with executive assistants, CPAs, and attorneys, 44 percent
- Inside scoop on the market, 36 percent
- Ability to provide emotional support, 17 percent
- Personal rapport with clients, 11 percent
Aren’t these “necessary skills” that YOUR home buyer wants from YOU? How careful are you about your clients’ information over diner? What is being said in the office or over the phone?Treat your customer and their personal information, no matter what the purchase price of the home, just like you want YOUR information treated. All it takes in one slip! One unguarded moment of information talked about and YOUR reputation as a Top Producer could be marred for a long time.So treat your home buyers’ information as your own. You will build confidence, not only in your home buyers but in those that do business with you on a daily basis.Always be above reproach!
