Did you know that the colors you choose for your marketing materials affects the impact they make on your target market? It’s true. Colors act as a sort of non-verbal communication. They also contain symbolism. So in your marketing pieces, it is helpful to keep in mind how the eye and the mind perceive certain […]

I’ve gotten several requests recently from real estate professionals wanting to know how a Virtual Assistant could help them with their businesses so I decided to write an open letter to all agents that are considering using a VA. Here goes:
Hello, Ms. Realtor.
You were wondering how a Virtual Assistant could help you with your business; […]

Your logo, the visual basis of your company’s image, is more important than you might think. What your logo “says” to potential customers means a lot. It tells them whether or not you’re competent and professional and it tells them what your company stands for.
Your logo can emphasize key benefits that you want your customers […]

If you’ve not taken advantage of the power of free press releases, you’re making a costly mistake. There are so many sites available – for free – in which to advertise your business, your accomplishments, your new listings, etc. Not taking advantage of this free advertising is like letting your money slip down the drain.
For […]

Prior to disposing of your old PC, laptop or PDA, make sure you wipe your hard drive clean.
Don’t just delete everything from it because, according to PC World, “Deleting just the sensitive files may not protect you fully. Unidentified copies of those files could exist in ‘unused’ parts of your hard drive, or in your […]

Do businesses prioritize customer service anymore? How many times have you gone to a fast-food restaurant and had to wait for the server to finish his/her conversation with a co-worker before they’d ask for your order? Or how about returning an unwanted item to the customer service center of your local retail store? Do they […]

With the proliferation of available information, it’s almost as if we know about something before it even happens. Ok, that’s an exaggeration but the speed at which we receive the latest news, it’s not that far off the mark.
Seriously though, consider the information and communication technology we have available to us every minute of every […]

“Out in the woods or in the city, it’s all the same to me, when I’m driving free.” When The Who wrote “Goin’ Mobile,” I doubt they had any idea how easy it could be to work while away from home unless you were a traveling salesman or rock band. Well, guess what? It’s no […]

Marketing is essential to a successful business. In fact, without it a business cannot survive. It doesn’t have to be elaborate or costly; it just has to reach the appropriate market. Your target market is anyone that could use your services. By marketing specifically to those most likely to use your services, you can direct […]