Did you know that the colors you choose for your marketing materials affects the impact they make on your target market? It’s true. Colors act as a sort of non-verbal communication. They also contain symbolism. So in your marketing pieces, it is helpful to keep in mind how the eye and the mind perceive certain […]

Your logo, the visual basis of your company’s image, is more important than you might think. What your logo “says” to potential customers means a lot. It tells them whether or not you’re competent and professional and it tells them what your company stands for.
Your logo can emphasize key benefits that you want your customers […]

If you’re a veteran of any branch of the United States military service, and you’ve got what it takes to lead a successful business, you’ll want to read about the Little Caesars Veterans Program.
According to their website- “Little Caesars is looking for veterans with integrity and character who take initiative, utilize a teamwork management style […]

If you’ve not taken advantage of the power of free press releases, you’re making a costly mistake. There are so many sites available – for free – in which to advertise your business, your accomplishments, your new listings, etc. Not taking advantage of this free advertising is like letting your money slip down the drain.
For […]

Prior to disposing of your old PC, laptop or PDA, make sure you wipe your hard drive clean.
Don’t just delete everything from it because, according to PC World, “Deleting just the sensitive files may not protect you fully. Unidentified copies of those files could exist in ‘unused’ parts of your hard drive, or in your […]

I’ve found that sometimes, after corresponding a few times with a new client, my emails erroneously end up in their  Spam folder. Often they don’t even know I’ve responded to their emails unless I can reach them some other way.  How many important emails are you missing?
If you’re having this problem too, I may have […]

With the proliferation of available information, it’s almost as if we know about something before it even happens. Ok, that’s an exaggeration but the speed at which we receive the latest news, it’s not that far off the mark.
Seriously though, consider the information and communication technology we have available to us every minute of every […]

“Out in the woods or in the city, it’s all the same to me, when I’m driving free.” When The Who wrote “Goin’ Mobile,” I doubt they had any idea how easy it could be to work while away from home unless you were a traveling salesman or rock band. Well, guess what? It’s no […]

Marketing is essential to a successful business. In fact, without it a business cannot survive. It doesn’t have to be elaborate or costly; it just has to reach the appropriate market. Your target market is anyone that could use your services. By marketing specifically to those most likely to use your services, you can direct […]