Tech Review - Top Producer’s Market Snapshot
Tech Review – Top Producer’s Market Snapshot
Overall, the reports look nice, very professional and user friendly. It is great that the consumer does the data entry and that they are automatically emailed the report right away and then periodically. Also, the reports are very interactive, which is also a major plus. It is also very simple to add to a template or custom website.
Here are 2 issues we had with it:
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It only pulls data that is 90 days old. If a listing is older than 90 days they WILL NOT show up. That is their criteria. So, the first time someone get’s the report, it will only go back 90 days. With this challenging market, 90 days does not seem to be enough. (This information was as of 5/07 per Top Producer)
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Top Producer constantly has issues with AOL emails. Top Producer gets blocked periodically by AOL and emails bounce. They are pretty good about dealing with this issue when it comes up and it does get resolved, but it happens every few months (or so it seems to me). If this issue does come up, it is my experience to talk to a manager right away, the other technical support people I have dealt with do not seem to grasp this issue and it becomes frustrating. I’ve called them 3 separate times about this issue in 2007 alone (as of 10/07).
It is my experience that a lot of the Multiple Listing Services can also provide this type of information automatically. However, I have not come across any that look this pretty and are as interactive. As with all new “tools”, it really comes down to your budget, if you don’t have the budget and your MLS offers a similar service, I would take advantage of that rather than not doing the auto reports at all. In April 2007, Top Producer was giving a 30-day trial to test it out, so hopefully that is still the case.
