Did you know that the colors you choose for your marketing materials affects the impact they make on your target market? It’s true. Colors act as a sort of non-verbal communication. They also contain symbolism. So in your marketing pieces, it is helpful to keep in mind how the eye and the mind perceive certain […]

I’ve gotten several requests recently from real estate professionals wanting to know how a Virtual Assistant could help them with their businesses so I decided to write an open letter to all agents that are considering using a VA. Here goes:
Hello, Ms. Realtor.
You were wondering how a Virtual Assistant could help you with your business; […]

Your logo, the visual basis of your company’s image, is more important than you might think. What your logo “says” to potential customers means a lot. It tells them whether or not you’re competent and professional and it tells them what your company stands for.
Your logo can emphasize key benefits that you want your customers […]

If you’ve not taken advantage of the power of free press releases, you’re making a costly mistake. There are so many sites available – for free – in which to advertise your business, your accomplishments, your new listings, etc. Not taking advantage of this free advertising is like letting your money slip down the drain.
For […]

1. Put a brochure in every envelope you send in the mail.
2. Tie in your newsletters with another professional (like a dentist).
3. Develop the team concept and promote it (title, mortgage company, escrow company, etc).
4. Use a “media alert” format to get an interview.
5. As a “thank you” for referrals to you, send flowers to the office of the referral […]

As all Realtors® know listing a property and getting it noticed has seen different venues of advertising. Long ago it was the newspaper and still is a viable way of listing properties. Then came the real estate magazines with eye appealing photos and very efficient captions. The next step was the internet […]

I just hung up from Ralph Robert’s call and Kandra and Lois did a great job presenting “How to Explode your Business Through the Use of a Virtual Assistant”.
I wanted to add another awesome benefit of working with a virtual assistant: Many VA’s tend to network and share ideas. That can be of great benefit […]

I’ve found that sometimes, after corresponding a few times with a new client, my emails erroneously end up in their  Spam folder. Often they don’t even know I’ve responded to their emails unless I can reach them some other way.  How many important emails are you missing?
If you’re having this problem too, I may have […]

Marketing is essential to a successful business. In fact, without it a business cannot survive. It doesn’t have to be elaborate or costly; it just has to reach the appropriate market. Your target market is anyone that could use your services. By marketing specifically to those most likely to use your services, you can direct […]

What does your client database look like? Do you have a client database? I sure hope so…or how else would you keep in touch with clients, reference their information, log key information from conversations with them, and keep track of your resources (repair and maintenance companies, title agencies, mortgage brokers, etc.).
Do you keep your client […]